Hi Timeless Leaders,
This week in lieu of a regular post, I want to invite you to review take 2 quick actions to improve the deliverability of my emails to you.
The timing is key. I have a lot planned in the weeks and months ahead: finishing Season 2 “Saving Time,” long awaited posts on “The Worship of Wealth”, adding more voices, resources, events, and more! You won’t want to miss it.
Most Important: Reply to This Email
Substack generally has good inbox placement, however these emails can end up in the wrong place if you’re not intentional. This is the most important thing you can do to maintain a healthy subscription:
Send me a quick reply - “Got it!” or “You go Joe!” works fine.
This teaches your ISP (Internet Service Provider) and mailbox that you value these emails. It has the added benefit of telling ME that (1) you’re reading and (2) you’re (probably) a human.
Cool! All set with that?
When you’re done, take 2 more seconds to do this right after and then you can move on with your day.
Move to Primary
If you use Gmail you can also move this email from the “Promotions” or “Updates” tabs to the Primary by dragging it. Since most of us have crowded tabs to the right, my 1-email-per-week can get lost there - but hopefully you’ll accept as welcome in your sacred Primary tab.
If you’re using Outlook, you can similarly drag this email to the “Focused” tab from “Other” to help separate it from all your transactional notifications (but to me honest I barely ever use Outlook so there might be other things you could do here to improve your experience).
I don’t do housekeeping emails like this often. However, if I don’t do them at all, like regular housekeeping, things will get too messy and we’ll lose the signal in the noise.
Awesome. So just to recap:
Reply to this email (most important)
THEN - move this email to your Primary folder.
See you soon!
-Joe
PS. Want to support this project, and gain access to our monthly Basecamp calls (first Thursday at 9:30AM PT) and private chat? Upgrade your subscription and be part of the founding cohort of Timeless Leaders. The people really are the best.